Video Campaign

Many video campaigns surround the topic of politics especially surrounding the time of year when people are to vote. The other usual video campaigns often talk about eating disorders, the third world and child abuse etc but I decided to talk about a topic that was personal to me. Three years ago my dad fell ill in hospital and after suffering with pneumonia, septicaemia, bleeding into his adrenals, a heart attack and much more he survived but only to live on 13 tablets a day which even though he is dependant on them he is still charged to purchase them. In my opinion I find that video campaigns are successful when there is a vast amount of emotion that people can empathize with. On battlefront’s page of How to start a campaign it suggests ‘You should think about issues that are close to your heart; things that you truly feel passionate about’ and as campaigning is about making a change it’s clear that changes in your own lives for example; when you realise that someone is diagnosed with an eating disorder or someone has a rare blood type and needs a transplant it begins to make you think that change is a good thing. In my video I campaigned for more accessibility and information about entitlements in the NHS mainly to do with prescription drugs. Also it’s become much easier to campaign in the 21^st century with access to social networking sites such as Facebook and twitter that start trends especially recently with the KONY 2012 campaign that has seen worldwide praise from everyone including support from famous celebrities such as Angelina Jolie and George Clooney. Including websites such as battlefront that supports and gives information on how to campaign well and video uploading sites such as youtube help spread the word as viral videos become global with access through computers, tablets and phones. In summary great campaign ideas combined with the use of network media benefit one another and help strength the cause by making the videos available everywhere at anytime.